Your brand, written down
Upload a logo and Brandfull works out the guidelines a designer would write for it.
Your colours, named, with their codes
The palette is pulled from the logo itself and rounded out with a light and a dark, so nothing is guessed.
- HEX, RGB and CMYKClick any code to copy it into Canva, your website or an email to a printer.
- Pairings that are checkedEvery combination of text and background is tested for legibility, and only the ones that pass are listed.
- The logo in every colourwayPick a background and you get the version of the logo that reads on it, ready to download.
Fonts with one job each
A type system chosen to suit the lettering in your logo: one font for headlines, one for text, one for accents.
- Your real fontsPaste your website and Brandfull reads which fonts it uses, or upload the font files yourself.
- Rules in plain wordsEach font comes with what it is for and how many words it should carry.
- Sizes in stepsNine set sizes, so nothing ends up nearly right.
A voice to write in
Claude looks at the logo and what you say about the business, then writes how the brand sounds.
- Three or four traitsSingle words you can hold a sentence up against.
- Do and don'tShort rules for what to say and what to avoid.
- Example headlinesLines in your voice, which the post writer then follows.
Take it with you
The guidelines are a page you can share and a book you can send.
- A PDF brand bookCover, logo, colour, pairings, type and voice, one section to a page.
- A logo kitEvery logo as a PNG in every brand colour, plus your original files, in one zip.
- Colour codes as textA plain list for anyone who needs to paste them.
Get your brand written down
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